But it's an ill wind

September 2008

n item from the American bible of marketing and advertising, Advertising Age, which caught our eye tells us “economy may be rotten but it’s ripe for package food” with sales of instant noodles, packaged macaroni cheese and other such delectable home edibles increasing between 20 and 40 per cent. Maybe Americans have forgotten how to actually cook? That’s so, according to a statement from the Food Marketing Institute president Tim Hammond, who said, “Consumers are eating at home more but not showing a renewed interest in cooking.” Too busy watching the market crash on telly, no doubt.

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